At Estimate Solutions, we’ve spent over two decades working at the sharp end of the vehicle repair industry. In that time, we’ve seen the highs and lows, the breakthroughs and the breakdowns. But one issue has become increasingly difficult to ignore: insurance companies tactically steering policyholders into their own network of approved repairers.
‘Steering’ isn’t just another industry buzzword. It’s a practice with real-world consequences for independent repairers, policyholders, and the integrity of the industry as a whole.
Understanding Insurer ‘Steering’
Insurer ‘steering’ refers to the process where insurance companies encourage or pressure policyholders to use repairers from their own approved repairer networks. On the surface, it’s sold as a benefit — streamlining the repair process, saving costs, and improving convenience. But beneath that surface, many independent repairers and motorists are experiencing something very different.
For the policyholder, this ‘steering’ tactic often removes the ability to choose a trusted local repairer. For the independent repairer, it creates a playing field tilted sharply in favour of insurer-preferred networks — typically larger repair groups with national contracts. And for the industry, it drives a wedge between two parties who should be working together: insurers and all repair professionals.
The Illusion of Convenience
Let’s be clear. Customers absolutely should have the right to choose where their vehicle is repaired. In many cases, they assume this right exists. But what we’re seeing on the ground tells a different story.
Customers are being told that using a non-approved repairer might slow down the process, delay authorisations, or even void a guarantee on the repairs. Some are served with a higher excess or told they will lose certain benefits unless they go with the insurer’s chosen repairer.
This isn’t convenience. Its coercion disguised as customer care.
The Impact on Independent Repairers
For independent bodyshops — many of whom are family-run businesses built on generations of craftsmanship — the impact is severe. Without access to the insurer’s direct referral network, they’re losing jobs not due to customer choice or poor quality, but because the system is heavily stacked against them.
In response, some repairers have taken drastic measures just to stay afloat. From covering policyholder excesses themselves to offering additional incentives, but these are short-term fixes to a long-term problem. Worse still, a few repairers have resorted to questionable practices: inflated repair estimates or manipulating damage claims to stay competitive.
At Estimate Solutions, we do not condone these behaviours. But we understand why the pressure exists.
When the odds are constantly against you, even good businesses can be tempted to cut corners.
What’s Being Lost?
Insurer ‘steering’ doesn’t just hurt repairers. It undermines the entire repair process.
When choice is removed, standards often slip. Independent repairers are frequently specialists in their field, offering a level of care and personal service that can’t always be matched by large volume operations. Taking them out of the equation removes competition — and with it, the drive to maintain high standards.
For the customer, the results can be frustrating: delays, subpar repairs, and a feeling that their best interests weren’t really at the heart of the process.
For insurers, there may be short-term gains — reduced costs and faster turnaround. But the long-term effects are far more damaging: lower customer satisfaction, more disputes, and a growing mistrust in the claims process.
Where Do We Go from Here?
We’re not here to point fingers. We’re here to start a conversation.
At Estimate Solutions, we believe in a better way — one built on transparency, fairness, and trust. The repair industry works best when all parties are aligned: insurers focused on delivering for their customers, repairers committed to quality, and support services like ours ensuring compliance and accuracy every step of the way.
We’ve worked with over 1,000 repairers across the UK, supporting them with compliant Audatex estimates, helping them present professional reports, and giving them the confidence to stand their ground when negotiating with insurers. We know what fair looks like. We know what works. And we know that insurer steering is pulling the industry in the wrong direction.
A Level Playing Field Benefits Everyone
Imagine a claims process where independent repairers are given the same opportunities as large network providers. Where policyholders can make informed choices without pressure or misinformation. Where estimates are based on proper methods, not pushed through to meet quotas.
This isn’t a pipe dream. It’s a return to fundamentals. It’s what Estimate Solutions was built to support.
Calling on the Industry to Act
We’re calling for honest, open dialogue between insurers, independent repairers, and industry organisations like the NBRA. The current trajectory isn’t sustainable. If we want to restore trust and protect the integrity of our industry, change must happen — and it must happen together.
Let’s address the root causes of steering. Let’s review how networks are chosen, how policyholders are informed, and how independent repairers can be supported rather than sidelined.
Because when trust breaks down, everyone loses. But when we come together — with mutual respect and a shared goal of excellence — we can rebuild an industry that works for all.
Our Commitment
At
Estimate Solutions, we will continue to do what we’ve always done: deliver clarity, compliance, and confidence with every estimate. We’ll stand shoulder-to-shoulder with independent repairers, advocate for fair treatment, and offer insurers the accuracy and professionalism they require.
The future of vehicle repair should not be defined by steering. It should be shaped by service, standards, and shared success.
We invite everyone in the industry to join us in making that future a reality.